Our corporate narrative and key
messages
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To help us convey
an accurate image of our organisation, Girlguiding UK has developed
a corporate narrative which explains the things that make guiding
unique. From the corporate narrative come four key messages. These
can be used to promote Girlguiding UK in a positive, clear,
consistent and accurate manner.
- We give girls and young women a voice.
- We provide a unique, girl-only space.
- We promote equality and diversity.
- We are relevant to today’s girls.
The media
Advice on dealing with local media can be obtained from the
Division, County, Country or Region Public Relations
Adviser/Coordinator. Before expressing an opinion to the national
media on any matter of Girlguiding UK policy or principle, or
proposing to deal with the national media for any reason,
especially in an emergency, members must obtain advice from the
Country or Region Office or the Press Office at
CHQ.
Public position
statements
There will be occasions – for example, when dealing with the
media or completing grant applications – when members will be asked
to communicate Girlguiding UK’s views on specific issues affecting
the organisation. A series of agreed
public position statements offers members an approved form of
words to outline and/or explain Girlguiding UK’s position on issues
which are relevant to the Association’s work.
Read the Policy Position statement guidance notes along with a
full list of statements designed for proactive use.
In the guidance notes we provide guidelines for using the
statements at a District, Division, County, Regional or National
level, as well as a full list of all the topics that we have
statements on, both proactive and reactive. For full details of
statements designed for reactive use and any further information
please contact the Girlguiding UK PR and Public Affairs team.
Politics
Girlguiding UK works with other organisations to promote the
aims of guiding. The reputation, policies and practices of these
organisations must be compatible with the aims of Girlguiding UK.
The Association is independent of any political organisation or
party and does not make political statements on behalf of its
members. Membership of Girlguiding UK must not be used in any way
to promote directly the advancement of individual members’ party
political interests or to advance an individual’s campaigning
interests.
However, the Association believes it has a role to play in
citizenship education and encourages its members to participate in
the democratic process. It recognises its responsibility to prepare
girls and young women for civic leadership. It offers them full and
fair information on issues which concern them and encourages them
to find constructive solutions. The Association also seeks out
opportunities to speak out on behalf of its young members, ensuring
that their views reach key policy-makers and opinion-formers.
Members must take care to ensure that they as individuals, and any
guiding groups in which they have a role, are not laid open to
accusations of party political bias. If taking part in a political
meeting or activity as an individual, a member must not speak on
behalf of Girlguiding UK or wear any clothing that could lead to
those present assuming that the member is representing the views of
Girlguiding UK.
Sponsorship
It is the policy of Girlguiding UK to seek and enter into
sponsorship partnerships that offer ‘added value’ to members and
enable the Association to fund projects that would not otherwise be
possible. However, sponsorship opportunities are only accepted
where they enhance the Association’s name, help to fulfil its aim
and contribute to mutually beneficial partnerships. Country/Region
Offices and the Partnerships and
Sponsorship team at CHQ are able to offer any support that
members require before signing any form of contract with a sponsor
or grant-making body such as a local authority.
Page last updated: 1/13/2012